Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties, has expanded the portfolio of hotel projects under its Vida Hotels and Resorts brand, with the new Vida Za’abeel.

The hotel is located centrally in Za’abeel, a mixed-use development by Emaar and Meraas, and will feature world-class residences, commercial offices, hotels and leisure attractions.

Vida Za’abeel is at the heart of Za’abeel, with direct views of the Dubai Frame, the iconic new attraction in the city, as well as 360-degree vistas of the city including its famed landmarks, Burj Khalifa in Downtown Dubai, and the upcoming icon, Dubai Creek Tower in Dubai Creek Harbour.

An elegantly designed twin-tower development of 70 and 68 storeys, Vida Za’abeel will be home to the 220-room Vida Za’abeel hotel and Vida Residences Za’abeel, a collection of serviced apartments in one, two and three bedrooms. Vida Hotels and Resorts will operate the hotel and serviced residences, bringing its brand essence of warmth, simplicity and creativity in design-led spaces.

Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “As a homegrown brand offering a refreshingly different experience for the new generation of business executives, entrepreneurs and leisure travellers, Vida Hotels and Resorts have set a distinctive niche in Dubai’s hospitality sector. Vida Za’abeel is a significant addition to our portfolio of hotel projects that stands out for its central location and spectacular views of the city’s landmarks. With its focus on convenience, creativity and connectivity, Vida Za’abeel will add to the choice of hotel guests and discerning customers who are seeking a vibrant and social hub where inspiring minds can create and connect.”

Vida Residences Za’abeel will offer a wide range of amenities for its residents including gyms, multi-purpose halls and indoor kids play areas, opening out to landscaped terraces. Individually designed courts, gardens and pools add to the identity of the residential tower and the hotel. For the convenience of residents, the development also has about 3,000-sq-m for retail use, including a supermarket.

Vida Hotels and Resorts has two operational properties in Dubai – Vida Downtown and Manzil Downtown – apart from several upcoming projects in the UAE including: Vida Harbour Point, Vida Dubai Marina, Vida The Hills, Vida Dubai Mall, Vida Townsquare, Vida Beach Reem Island Abu Dhabi and Vida Residences Downtown, all in the UAE. The brand has expanded internationally with management agreements to operate Vida Jeddah Gate in Saudi Arabia, Vida Marassi Marina in Egypt, and Vida Marassi Al Bahrain in Bahrain. - TradeArabia News Service