Terex Equipment Middle East, a global manufacturer of lifting and material processing products, has boosted its sales and service local coverage for Genie products in Qatar by adding Manlift Qatar to its existing distributors’ network.

As per the agreement, Manlift Qatar will supply the full range of Genie equipment within the region, including Genie Aerial Work Platforms and Telehandlers as well as Terex Light Towers, through all channels in Qatar.

A Dubai-based supplier of aerial work platforms, Manlift Group operates from five depots across the Middle East and Asia and represents major manufacturers from the US and Europe.

Manlift Qatar will act as a full service provider offering technical support and maintaining a stock of spare parts to help maximizing equipment uptime.

Gary Cooke, the regional sales manager, Terex AWP, said: "Having Manlift on board is an exciting and logical step for our business here in the Middle East in order to be increasingly responsive and flexible on a local base."

"By providing comprehensive support both before and after purchase, our qualified and experienced strategic partner aims to make the buying process easy for our customers, whether they need a single machine or a whole fleet. They will offer a full after-sales service for warranty and routine maintenance, spare parts and repair for new and existing Genie products and Terex light towers," he observed.

"As Genie continues to expand its product offering introducing innovative new products, our customers can  rest assured that we’ve got the right partners to continue providing the highest level of service," stated Gary.

David King, the group managing director for Manlift said: "By awarding the dealership to us, Genie has shown strong confidence in Manlift to strengthen the development of the access equipment market in Qatar and further represent the Genie brand in the region."

"The Manlift team is highly motivated to deliver the best customer experience and support the local market by offering a wide range of Genie aerials, after-sales service and parts," he added.-TradeArabia News Service