Dubai-based developer Emaar Properties, in association with Harrods Estates, is holding a UK launch and exhibition of its latest development projects in Dubai, UAE, at Harrods, the world’s most famous department store located in London.

The event is taking place at the 2,000-sq-ft Emaar marketing suite located on the second floor of Harrods until mid-August.

Visitors will experience the interactive video displays, view the large scale models of three of Emaar’s most exciting new developments; Dubai Creek Harbour, Dubai Hills Estate and The Opera District.

The display model of Dubai Creek Harbour contains The Tower, the recently launched architectural centrepiece of the development designed by renowned Spanish/Swiss architect Santiago Calatrava and anticipated to be taller than the 2,716 ft high Burj Khalifa.

Additionally there will be information on Emaar and the developers other projects such as Downtown Dubai, Arabian Ranches and Dubai Marina.

There is a sales team from Harrods Estates on hand to speak to visitors about the projects and the wide range of opportunities to purchase a new apartment, villa or penthouse-suite.

For a limited time on the ground floor of Harrods, Emaar is showcasing a stunning window display, which will draw the attention of the 75,000 people who pass by the store each day. One of the windows showcases a scale model of Dubai Opera, the country’s first multi-format theatre. Two other windows display the masterplans and visual imagery of The Opera District whilst a fourth artistically depicts ballerinas performing on stage.

During the London exhibition, Emaar will be selling residential property at Dubai Creek Harbour within the destination’s local neighbourhoods in projects known as Creekside 18 and Harbour Views. Located on the prestigious Island District, Creekside 18 consists of twin residential towers providing 450 luxurious one, two and three bedroom glass fronted apartments, including penthouses. Harbour Views, will provide 750 one, two and three bedroom apartments located in twin 51-storey residential towers, complete with 14 highly exclusive luxury villas.

Ahmad Al Matrooshi, managing director of Emaar Properties said: “We are delighted to exclusively showcase our exciting new developments at the famous Harrods department store. Harrods is a globally recognised luxury brand synonymous with quality, excellent service and an unrivalled reputation, making it the perfect brand partnership for Emaar. Our showcase has an array of properties which will appeal to different types of buyers. From luxurious penthouses and villas to one bedroom apartments, Emaar is showcasing high quality homes in Harrods to suit all needs.”

Simon Barry, head of New Residential Developments at Harrods Estates said: “Harrods Estates is delighted to be undertaking this brand partnership with Emaar, one of the top global property developers and provider of premium lifestyles. Each day, Harrods is visited by over 250,000 people from across the world and there is no other department store where someone can come in and buy a property.”

“We believe that our clients will be extremely interested in what Emaar and Dubai have to offer. In terms of investability, Dubai offers one of the most compelling opportunities to invest in property in the world at present. Just as London is the financial capital of the European time-zone, so Dubai is the financial capital of the Middle East time-zone.

“The Dubai property market is now stable, benefitting from huge inward investment from both the Middle East and the Indian sub-continent, and its economy is anticipated to grow strongly leading up to the Dubai World Expo in 2020, despite last year’s downturn in oil prices. Most important is Dubai’s openness to the world and willingness to attract private investors,” he added. – TradeArabia News Service