Hansgrohe, a leading manufacturer of bathroom fittings and showerheads, has unveiled a new range of products in the kingdom that could help consumers cut energy and water consumption.

The new range was unveiled yesterday at the inauguration of the German firm's Bahrain distributor, Al Abbas and Al Haji Galleries' newly renovated showroom at Segaiya.

Hansgrohe sales director Middle East Dirk Schilmoeller told the Gulf Daily News, our sister newspaper, that Hansgrohe's EcoSmart technology was essential for the Middle East region, which had one of the highest per capita water consumption rates in the world at around 525-600 gallons per day.

"Mixers and showerheads fitted with the EcoSmart technology consume up to 60 per cent less water than conventional products without any loss of comfort," he said.

"Special spray jets, and the mixing of water with air enable flow limitation down to five litres per minute, while offering lots of shower comfort and saving energy as less water needs to be heated.

"Lower hot water consumption also means a reduced energy requirement, resulting in lower carbon dioxide emissions and lower costs," he added.

The company considers Bahrain a key market and having seen high double digit growth particularly over the last three-four years.

It expects that demand for its high-quality faucets, showers, bathroom faucets and showerheads would continue to grow as more and more people look to upgrade fittings to water and energy-saving technology and replace showerheads with newer water-saving products.

"The reduction of climate harming CO2 emissions is the responsibility of all members of society," Schilmoeller said.

"We are committed to the preservation and purity of water and therefore encourage and enable people to use it sensibly," he added.

A highlight of the new range is the nature-inspired, Philippe Starck-designed Axor Starck Organic collection, with an even more reduced flow rate of 3.5l litres per minute.-TradeArabia News Service