Abu Dhabi-based Sorouh Real Estate said it has received an overwhelming response for its unique customer initiative for alghadeer, a private master-planned community that connects Abu Dhabi, Al Ain and Dubai.

The initiative, which aims to ensure long-term value creation and growth for alghadeer customers, includes reduced selling prices, revised built-up areas to maximize equity value and re-scheduled payment plans with financial support through Sorouh’s lending partners.

Simon Cunningham, chief sales & marketing officer for Sorouh, said: 'A dedicated sales team started last week to meet each customer, face to face, to explain the details of this unique initiative, which we have been working so hard to develop over the last weeks.'

'We have now met 150 customers and the feedback so far has been extremely positive, he noted.

“We are grateful and happy to have received the trust of those customers, for alghadeer in particular and for Sorouh in general. In today’s challenging financial environment, trust is everything,' he stated.

'Our customers recognise that this unique plan brings them important benefits. The combination of re-pricing, revisions to the built-up areas and re-scheduling of payments gives them greater equity in their properties, with no further payments to be made until completion.'

'Also the revisions to the built-up areas offer attractive options both for home-owners and for investors seeking rental yields,' he explained.

Cunningham said the sales team has also been updating customers on the progress of construction on site.

'Construction remains on track at the alghadeer site, with the earthworks and the enabling works well under way. Our site office is operational, the show villas are completed and our customers can really see the quality of living that alghadeer will provide,' he said.

'Our customers have in many cases been pleasantly surprised to learn just how much has been done,' Cunningham added.-TradeArabia News Service