Abu Dhabi Islamic Bank (Adib), a leading financial institution, has welcomed its one millionth customer in the UAE, nearly double the number it had five years ago.

A focus on customer service, combined with considerable investment in the bank’s digital platforms and the development of industry-leading products, has led to Adib attracting new customers from a wide range of different backgrounds. Out of these 1 million customers, 450,000 are using Adib digital channels, representing a growth of nearly25 per cent active users over the last 12 months.

In recent years, Adib has increasingly welcomed expat and non-Muslim customers, who value and appreciate the ethics, and principles of fairness, transparency and simplicity, on which Islamic finance is based.

In the last year, Adib launched its new class of efficient branches ‘Adib Express’, which provide high levels of automation with a highly-personalised experience as Adib staff have more time to spend on addressing customers’ particular issues and giving advice.

Khamis Buharoon, vice chairman and acting CEO of Adib, said: “Reaching one million customers is a major achievement and a testament to the bank’s strategy and the commitment of our employees. While we have been growing rapidly over the last five years, we have always focused on putting customers at the heart of our offerings.”

“Whether it is our investment in digital banking or our commitment to delivering a leading suite of products and services, the customer experience is always at the forefront of our thinking. There is now a widespread understanding of Islamic banking principles and the strength of our offering, and we continue to attract a diverse mix of customers. We look forward to enhancing our banking experience and welcoming new customers to the bank over coming years.

“Increasingly, our customers are choosing to manage their finances with us in the digital space. We are seeing an average of over 2 million transactions monthly through mobile banking,” he added. – TradeArabia News Service