Jordan-based Bank al Etihad has launched a direct marketing campaign for the Etihad-Taj credit cards in partnership with Taj, a multi-purpose shopping complex.

The credit card was first launched in October 2012 with bundled features that offer card holders high credit limits and an array of privileges that cater to their needs all-year-round.

Available in both Gold and Platinum, Etihad-Taj credit cards allow holders to be rewarded through a Loyalty Points Programme where they can collect and accumulate points with every purchase made in Jordan or abroad. Points can be redeemed for gift vouchers - available at Bank al Etihad’s Taj lifestyle center branch - and can be used at 87 shops located at Taj that are enlisted in the programme, a statement said.

This campaign is geared towards promoting extended privileges and offering more added value features to clients and card holders, by providing them with free-of-charge card issuance for the first year, and free points upon issuance that reach up to JD50 ($70).

“By re-launching Etihad-Taj Credit Cards, we aim to offer our clients an extraordinary shopping experience that suits their lifestyle, various interests, and unique needs,” said Bank al Etihad general manager Nadia Al Saeed.

“It is important for us to cater to our clients and exceed their expectations. By partnering with Taj, our customers can benefit from a lifestyle center that offers a unique experience in terms of the variety of shops that cater to all tastes, the exclusive F&B offering, and a large number of international brands that have opened for the first time in Jordan.”

Taj lifestyle center’s CEO Omar Salfiti said: “Bank al Etihad-Taj Credit Card rewards customers for spending by providing them with value for their money through Gift Vouchers, which allows them to shop further from the stores they love at Taj.” – TradeArabia News Service