Citibank Bahrain has rolled out a novel campaign under which its credit card members not only realise savings with low interest rate but incrementally enjoy cash back of up to 20 per cent over installments of up to 36 months.

This is a unique and innovative balance transfer promotion which assists customers to pay off their other card balances and book them with a Citibank Credit Card at a much lower interest rate, said a statement from Citibank.

This comes close on the heels of the launch of the ‘Deals on Meals’ dining privileges, it added.

This first-of-its-kind offer will allow customers to not only realize savings with low interest rate but incrementally enjoy cash back of up to 20 per cent over installments of up to 36 months.

As part of the campaign, customers would be rewarded with up to 20 per cent cash back on transferring their other credit card balances to a Citibank Credit Card, said a senior official.

“Innovation with client excellence is the core to our business strategy and to that effect we are pleased to offer our customers a great balance consolidation platform to leverage on. Our debt advisors can help the clients assess their current commitments and advise on conducts to re-align their debts to realize savings with the same monthly outflow,” said Navneet Kampani, the head of Citibank Consumer Bank.

Sonik Kapur, the director of marketing and cards business head said Citibank was at the fore-front on offering unique value proposition to its card members.

"We offer a diversified product pallet in Bahrain and are pleased to introduce this new balance transfer campaign to help our card members realize savings and get rewarded at the same time," he added.-TradeArabia News Service