Redha Al-Ansari Exchange, one of the UAE's largest exchange house networks, has selected Luup's universal mobile payment platform to enable its services to be delivered through the mobile handset.

The strategic partnership will enable Redha Al-Ansari Exchange to offer quicker, secure and more convenient services to all its customers.

Redha Al-Ansari Exchange and Luup sealed their partnership at an official signing ceremony attended by the Ambassador of Norway, Åse Elin Bjerke, in recognition of Luup's achievements and the growing business cooperation between Norway and the UAE.

Luup has its research and development hub in Norway.

'It is inspiring to see how Luup successfully builds ties across the UAE and expands its mobile remittance ecosystem, leveraging technology from Norway,' said Bjerke. 'Such initiatives positively affect the lives of so many who work away from home - all migrant workers in the UAE are potential users.'

Luup has previously announced partnerships with several money transfer organisations in the Middle East and South East Asia. Adding Redha Al-Ansari Exchange, with its financial and remittance expertise, significantly extends the mobile remittance infrastructure and will bring benefits to hundreds of thousands of workers in the UAE and beyond, a statement said. Users, who are mostly migrant expatriate workers, will be able to send money home easily and safely and in real time.

'Luup's reputation in the market is that of a pioneer in mobile technology who is successfully expanding. Joining their ecosystem for mobile remittances will have clear benefits for our business as well as our customers,' said Ahmed Redha Alansari, chairman of Redha Al-Ansari Exchange. - TradeArabia News Service