TUI Blue has signed agreements for eight new hotels across four destinations, strengthening TUI Hotels & Resorts’ presence in key leisure markets and advancing its international expansion strategy.

The additions include five properties in Egypt and three in Europe, with most scheduled to open in summer 2027.

The agreements build on TUI’s existing hotel development pipeline and reflect growing demand for accommodation offering destination-led experiences alongside traditional hotel services.

"The signing of these new hotels represents another important step in the growth of TUI Blue and our wider hotel portfolio," says Louise Bates, Managing Director of TUI Blue. "Guests increasingly seek hotels that offer more than just accommodation. They want meaningful stays that reflect their personal interests, connect them with the destination and create lasting memories. With each new hotel, we continue to strengthen our ability to offer distinctive accommodation in inspiring destinations while further growing the global footprint of the TUI Blue brand."

Egypt expansion

Five of the new agreements have been signed in partnership with JAZ, TUI Group’s joint venture partner in Egypt, marking a further step in the companies’ collaboration.

TUI Blue Vistamar and TUI Blue Makadi Oasis, both in Hurghada, are scheduled to welcome guests from summer 2027.

TUI Blue Palace Sharm in Sharm El Sheikh and a new-build property in Hurghada are expected to open in summer 2028, followed by another new-build hotel in Marsa Alam in summer 2029.

The 2027 openings will coincide with preparations for the total solar eclipse expected in August 2027. Through its TUI Musement division, the group will offer dedicated eclipse excursions alongside more than 100 experiences across Hurghada, Luxor and Marsa Alam.

Further European growth

TUI Blue is also expanding its European portfolio with three additional properties.

TUI Blue Arabella in Bulgaria’s Varna region will become the brand’s first hotel in the area. Following an extensive refurbishment, the 294-room property is scheduled to open in summer 2027.

In Croatia, TUI Blue Diane on the island of Brač will join the portfolio for the 2027 summer season with 120 rooms, increasing to 155 from 2028.

Meanwhile, the 153-room TUI Blue Calheta Beach in Madeira, Portugal, will strengthen the brand’s presence in the Atlantic island destination when it opens in summer 2027.

TUI Musement will complement the new hotels with destination experiences, including wine tastings and national park visits in Brač, off-road excursions and historical tours in Varna, and coastal hiking experiences in Madeira.

The latest signings add to TUI Blue’s previously announced Italian openings for summer 2027, including TUI Blue Conchiglia in Calabria, TUI Blue Pardu in Sardinia and TUI Blue Aura Maris near Venice.

Expansion is also continuing across the group’s other hotel brands, with Robinson Boa Vista in Cape Verde and additional TUI Suneo properties in Bulgaria and Türkiye among the planned 2027 openings. -TradeArabia News Service