Mastercard has teamed up with LiaPay to issue Mastercard prepaid cards to salaried employees across four markets.
The collaboration will provide the region’s workforce with instant, secure access to their wages and a gateway to everyday digital payments.
Fully aligned with local Wage Protection Systems (WPS) and backed by regulated financial institutions, LiaPay’s payroll-embedded earned wage access (EWA) and employee wallet solutions allow workers to use the salary they have already earned ahead of payday without traditional credit.
Boosting spending
This contributes to boosting everyday spending power for the region’s workforce, including the many middle-income employees.
Employees will receive a Mastercard Platinum prepaid card linked to the LiaPay app that allows them to spend their wages anywhere Mastercard is accepted – in store, online and on cross-border remittances – with authentication and fraud protection built in.
“At Mastercard, we are committed to connecting people to the digital economy to unlock growth. LiaPay is a remarkable home-grown Gulf success story solving a real need for the region’s workforce. We are delighted to bring our global network, technology and expertise behind the fintech innovator’s vision, strengthening financial security and advancing financial inclusion across the GCC. The collaboration marks our entry into the payroll/EWA segment as the card partner of choice,” said Muhammad Nana, Senior Vice President, Digital Partnerships, EEMEA, Mastercard.
LiaPay’s live launch
The collaboration builds on LiaPay’s live launch, with Mawarid Finance as the BIN sponsor and Paymentology as the processor, and its recent traction, including an agreement with DEEL and Anvin ERP to benefit over 200,000 employees from LiaPay’s network.
“When we built LiaPay, our mission was simple: every worker in the Gulf deserves dignified, instant access to the money they have already earned. Joining forces with Mastercard – one of the most trusted names in the world – is a proud milestone for our team and a powerful signal for the region’s fintech landscape. Together, we are turning payday into everyday financial freedom for millions of employees across the region,” said Dr Allan Villegas, co-founder & CEO, Liabify.
Set for initial rollout in the UAE and Qatar and later expansion to Saudi Arabia and Oman, the model is built to scale across the GCC and wider emerging markets. Beyond cards, the roadmap includes a loyalty and rewards platform to deepen engagement, in addition to Mastercard Move, the global technology company’s comprehensive portfolio of money movement capabilities.—TradeArabia News Service
