Etihad Airways, the UAE’s national airline, has signed a Memorandum of Understanding with the UAE Wrestling Federation to become its Official Airline and Strategic Partner, supporting athletes, sport and communities across the Emirates.
Signed during Arabian Travel Market at Dubai World Trade
Centre, the partnership will see Etihad support the Federation’s activities and
athlete development, while creating opportunities to engage fans and
communities through competitions, digital platforms and grassroots initiatives.
Etihad will also hold naming rights for the Federation’s
primary training centre, reinforcing its support for athletes and development
programmes.
The partnership will place particular emphasis on advancing
women’s wrestling, with Etihad supporting initiatives aimed at increasing
female participation and creating pathways for the next generation of women
athletes.
The MoU was signed by Sheikh Hamdan bin Saeed bin Tahnoun Al
Nahyan, Secretary-General of the UAE Wrestling Federation, and Arik De,
Etihad’s Chief Revenue and Commercial Officer.
Sheikh Hamdan Bin Saeed Bin Tahnoon Al Nahyan, Secretary
General of the UAE Wrestling Federation said: "This Memorandum of
Understanding represents an important step in the UAE Wrestling Federation's
journey towards building strategic partnerships with leading national
organisations that support our plans to develop wrestling in the UAE. Through
our collaboration with Etihad, we look forward to expanding areas of
cooperation and creating new opportunities that support our athletes and
national teams, as well as their participation in various championships and
events."
He added: "We believe that meaningful partnerships play
a vital role in supporting the Federation's journey and achieving its
aspirations for the next phase. This collaboration will help create further
opportunities for athletes and contribute to the continued growth of wrestling
in the UAE."
Arik De, Chief Revenue and Commercial Officer of Etihad
Airways, said: “At Etihad we take people beyond borders, connecting
dreams, ambitions and possibilities with the world. Through our partnership
with the UAE Wrestling Federation, we are proud to help take the journeys of
UAE athletes further, from the training ground to the global stage. This
collaboration reflects our commitment to supporting the UAE’s sporting
ambitions and the athletes who represent our nation on the international stage.
Their determination, resilience and pursuit of excellence embody the same spirit
of going further, and we look forward to sharing their stories with audiences
around the world.” -TradeArabia News Service