Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, visited the 33rd Arabian Travel Market (ATM) 2026 at Dubai World Trade Centre, reviewing innovations and trends shaping global travel and tourism.

Accompanied by senior officials, he toured national and international pavilions and met exhibitors from across the industry.

During the visit, His Highness was briefed on ATM’s role in strengthening partnerships, exchanging expertise and creating new opportunities for sector growth.

He highlighted Dubai’s position as a global tourism hub and praised the event’s strong international participation.

Sheikh Mohammed bin Rashid said: “The UAE continues to strengthen its position as a global hub for travel and tourism, while Dubai continues to reinforce its standing as a leading destination shaping the future of the sector, guided by a clear vision centred on innovation, openness, strong partnerships and exceptional visitor experiences.”

He added: “Arabian Travel Market reflects the leading position that the UAE and Dubai have established as a global platform bringing together industry leaders, decision-makers, investors and innovators to explore new growth opportunities and enhance the competitiveness of the travel and tourism sector.”

Held under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology’, ATM 2026 is exploring artificial intelligence, digital transformation, sustainable tourism, smart mobility and changing traveller expectations. -TradeArabia News Service