Oman Air has begun recruitment for its first-ever Chief Guest Experience Officer (CGXO), as the airline strengthens its focus on delivering a more seamless, personalised and digitally enabled customer journey.

The new executive will lead Oman Air’s guest experience strategy, overseeing improvements across key touchpoints, including booking, airport services, onboard dining and loyalty programmes.

The role will also promote a stronger customer-centric culture across the airline.

The appointment forms part of Oman Air’s ongoing transformation and follows the recent appointment of Chief Executive Officer Nasser Al Sharji, who has outlined a strategy focused on operational excellence, commercial performance and higher levels of guest satisfaction.

Al Sharji said: "Delivering exceptional travel experiences has always been at the heart of Oman Air's identity and reflects our role as ambassadors of Oman to the world. Over the past several years, we have made significant progress in transforming the business and building a stronger foundation for the future. As we enter our next phase of growth, we are renewing our focus on what matters most: our guests. The recruitment of a Chief Guest Experience Officer reflects our commitment to anticipating the evolving needs and expectations of today's travellers, ensuring we continue to innovate, adapt and deliver an experience that is both distinctly Omani and internationally competitive."

Oman Air has announced several investments to enhance its customer proposition, including upgrades to cabin interiors, onboard dining, digital services and its loyalty programme.

 These initiatives will be introduced in phases over the coming years.

The CGXO will ensure the investments are aligned under a unified guest-focused strategy and deliver measurable improvements throughout the end-to-end travel experience. The executive will also use customer feedback, operational insights and data-driven decision-making to identify areas for continuous improvement.

At the same time, Oman Air said the role will help preserve the authentic Omani hospitality that has long distinguished the airline. Recruitment for the position is now underway. -TradeArabia News Service