Emerging Travel Group (ETG), the global travel technology company behind RateHawk, ZenHotels and Roundtrip, has launched ETG Marketing Hub as demand for advertising and promotional opportunities across its platforms continues to rise.

The company said marketing revenue doubled in the first eight months of 2026 compared with the same period last year, prompting the creation of a dedicated advertising unit to help travel industry partners reach targeted audiences.

ETG Marketing Hub brings together advertising capabilities across ETG’s platforms, including RateHawk and ZenHotels, which collectively reach millions of travellers and more than 110,000 travel professionals across 180 countries.

The unit also works with an expanding network of external media and distribution partners, offering brands a single platform for planning and executing multi-channel campaigns.

The service is designed for hotels, airlines, rail operators, tourism boards, destination marketing organizations, destination management companies and other travel brands seeking to engage high-intent travellers.

ETG said the Hub supports campaigns throughout their lifecycle, from media planning and creative development to activation, performance monitoring and post-campaign reporting, combining the company’s travel data and industry expertise with broad audience reach.

“Over its 16 years in the market, ETG has built a strong travel network connecting travel service providers with both professional and individual bookers across our platforms,” said Felix Shpilman, CEO at Emerging Travel Group. “Demand for proven solutions that give advertisers visibility among high-intent travel buyers is surging, and the dedicated unit within ETG will enable us to better meet the needs of our advertising partners.”

Anna Kladova, Chief Marketing Officer at Emerging Travel Group and Managing Director of advertising unit, commented: “Our goal is to give travel brands the tools they need to reach the right audiences. With 16 years of experience, extensive data, and a deep understanding of our users, we are well positioned to deliver on that goal. Whether the objective is to drive occupancy, promote specific routes or seasonal offers, or increase arrivals, we can build high-performing campaigns driving relevant traffic.”

“The team works closely with advertising partners to build tailored marketing strategies. Campaigns of any scale can be built using a wide range of formats and channels, including banners, priority placements, bespoke newsletters, dedicated landing pages, FAM trips, social media marketing and other options,” added Kladova. -TradeArabia News Service