PriceTravel Holding is accelerating its B2B expansion across the Middle East and GCC, with Total Transaction Value (TTV) generated by the region’s source markets rising 112% year-on-year in 2026 compared with 2025.

The Latin American travel distribution company is expanding its Connect by PriceTravel strategy, which links hotel and travel suppliers with B2B buyers and travel sellers globally.

In the Middle East, the strategy gives regional travel sellers access to PriceTravel Holding’s portfolio across Mexico, the Caribbean, the US and Latin America, while the company develops new regional supply for distribution through its international network.

PriceTravel Holding now has 16 active B2B clients across the Middle East and GCC, including six new partners added over the past eight months.

Most are B2B specialists and wholesalers focused on hotel distribution, reflecting the company’s strategy of building a network of specialised distribution partners.

Through Connect by PriceTravel, partners gain access to more than 500,000 travel products worldwide, including 57,000 hotels with direct contracts and more than 200 airlines, covering low-cost carriers and NDC connections.

The platform combines hotel and air content with dynamic packaging, transfers, tours, car rental and travel assistance through a single B2B distribution relationship

The offering is supported by proprietary, in-house technology, including cloud-based solutions and API and HTML connectivity.

PriceTravel Holding said its infrastructure delivers more than 99.5% uptime, with 99% of responses delivered in under one second.

Data from the company indicates that demand from GCC and Middle East source markets is increasingly international and multi-destination.

London is currently the largest destination by production, with growth of 89% year-on-year.

Other leading destinations include Paris, Madrid, New York, Orlando, San Francisco and Los Angeles.

Paris recorded the strongest growth among major destinations, rising 502%, followed by Madrid at 223%, Los Angeles at 203%, San Francisco at 136% and New York at 118%.

The US market as a whole grew by approximately 51% year-on-year, while the UK, France and Spain continued to represent significant European markets.

Demand is also extending across the Middle East and Asia, as well as Latin American destinations such as São Paulo, Punta Cana, Santiago de Chile, Lima, Cartagena and Medellín, underscoring the increasingly global nature of travel from the region.

“The Middle East is no longer simply a market we are looking to enter — it is becoming an increasingly important part of our global B2B distribution strategy. The 112% increase in transaction value, together with the rapid growth of our regional partner network, demonstrates that there is real commercial demand for more connected, international hotel distribution. Our ambition with Connect by PriceTravel is to build that bridge in both directions: bringing the Americas to Middle Eastern travel sellers while opening our global network to high-quality supply and partnerships from the region,” says Yulia Chutaeva, Head of Sales EMEA & APAC, PriceTravel Holding.

The company said it is also developing partnerships with hotels and travel suppliers across the Middle East, creating opportunities for regional content to reach buyers through its global distribution network. -TradeArabia News Service