Bahrain's leading telecom services company Batelco by Beyon has been recognised with the AI Exceptional Products and Services Achievement Award at the prestigious MEA Business Achievement Awards 2026, held recently in Dubai.

The award recognises the success of Basma, Batelco by Beyon’s AI-powered agent, which has transformed the way customers engage with the company by delivering fast, intelligent and personalized sales and support at scale. 

Unlike traditional chatbots that are limited to scripted responses, Basma is designed to understand customer intent, engage in natural conversations and seamlessly connect with customers, said Batelco by Beyon in a statement. 

In addition, Basma is capable of completing both support and sales actions behind the scenes, creating a smoother and more efficient customer journey, it stated.

Since its launch, Basma has handled thousands of customer conversations daily, independently resolving enquiries while significantly improving the overall self-service experience for customers and reducing response times. 

Basma demonstrates how AI can move beyond experimentation to deliver measurable business value and tangible benefits for customers, it added.

The award reflects Beyon's broader commitment to embedding artificial intelligence across the Group. As one of several AI-driven initiatives, Basma is an illustration of this strategy, demonstrating how AI as a core business capability can support innovation, operational excellence, and business growth.

The MEA Business Achievement Awards recognise organisations across the Middle East and Africa that demonstrate excellence in innovation, leadership and business transformation, said the statement. 

The AI Exceptional Products & Services category celebrates organisations that have successfully implemented artificial intelligence solutions delivering measurable business impact, innovation and customer value, it added.-TradeArabia News Service