Rove Hotels, the UAE-born contemporary lifestyle brand and a joint venture between Emaar Properties and Dubai Holding, has announced its entry into Egypt with the signing of Rove Sheikh Zayed City, in partnership with El Sayyad Group. 

The agreement is executed through El Sayyad Group’s dedicated hotels investment subsidiary, El Sayyad for Hotels & Resorts.

This move signals Rove's commitment to bringing its signature blend of style, connectivity, and value to one of the region's most dynamic urban hubs. 
 
Construction is scheduled to commence in the second half of this year. 

Rove Sheikh Zayed City will feature: 

• 240 stylish rooms designed with Rove’s signature vibrant energy and relaxed comfort. 
• Strategic Connectivity: Located in Sheikh Zayed City, the hotel is just 15 minutes from the Grand Egyptian Museum and the Great Pyramids of Giza. Situated on the Cairo–Alexandria Desert Road, it also provides seamless access to Downtown Cairo and Alexandria. 
• Business & Travel Hub: The project benefits from direct proximity to Smart Village, one of Egypt’s largest business hubs, and is only 15 minutes away from Sphinx International Airport. 
• Lifestyle Amenities: Including all-day dining at The Daily, a pool, a gym, and co-working spaces. 

"Bringing Rove to Cairo is an exciting step forward that opens the door to a new audience in a city rich with culture and energy," says Paul Bridger, Chief Operating Officer at Rove Hotels. "Our expansion into Egypt is a natural evolution for the brand as we continue to grow our presence across the region, always with the clear vision of providing high-quality, lifestyle-driven accommodation to the new generation of global travellers.” 

Khaled El Sayyad, CEO at El Sayyad Group, added: "The hospitality landscape in Egypt is shifting toward fuss-free, well-designed experiences that prioritise social connectivity and local culture. Our partnership with Rove Hotels is a strategic move to address this gap by introducing a proven, disruptive regional brand to the Egyptian market for the first time.  -TradeArabia News Service