Gulf Business Machines (Oman), an end-to-end digital solutions provider, has appointed Fadi Dernaika as its General Manager in Oman. 

The appointment reflects GBM Oman’s continued commitment to supporting Omani organisations in achieving their strategic goals, fostering innovation and enhancing operational efficiencies. In his new role, Fadi will lead the company’s overall strategy and operations while advancing GBM Oman’s role as a trusted technology partner for public and private sector organisations.

With more than 18 years of experience in the Omani market, Dernaika brings a deep understanding of customer priorities and a strong record of driving business transformation across the technology sector. He joins GBM Oman from SAP, where he led cloud-driven digital HR transformation initiatives across the region. 

Prior to SAP, he held leadership positions at Cisco, Mohsin Haider Darwish (MHD) and Mideast Data Systems (MDS), where he consistently demonstrated his ability to grow market share, foster long-term client partnerships and mentor high-performing teams.

Under Fadi's leadership, GBM Oman aims to build on its legacy of delivering innovative technology solutions while aligning with Oman’s 2040 vision for digital transformation and economic diversification. His local market insight, combined with his ability to translate global best practices into regionally relevant strategies, will enable GBM Oman to not only advance its offerings but also deliver tangible value to its customers. 

Marwan Faraj Bin Hamoodah, Chairman of GBM, said: “We are pleased to welcome Fadi Dernaika to GBM Oman. His experience in the local market and his customer focused approach position him to lead the organization through its next phase of growth while delivering meaningful outcomes for businesses and communities across Oman.” – TradeArabia News Service