Diriyah Company has unveiled eight new brands for Diriyah Square, its mixed-use retail and lifestyle destination, as construction progresses on more than 400 shopping and dining outlets.
The newly confirmed brands include Adidas, Spinneys, Seven Luxury Wellness, OliOli, Al Dawaa Pharmacy, Alo Yoga, On Running and Fakeeh Clinic, further expanding the destination’s diverse mix of international lifestyle brands and essential Saudi services.
The multi-brand announcement demonstrates sustained leasing momentum and the confidence of major international and Saudi retail, wellness and lifestyle brands in the unique shopping and leisure environment of Diriyah Square. Designed as a people-first destination, Diriyah Square features traditional Najdi architectural themes and will be a fully walkable, pedestrianised open-air precinct.
Spanning over 15,000 sq m of gross leasable area, these newly announced brands reflect the breadth and diversity that Diriyah Square will offer. From a next-generation flagship Adidas store and the award-winning experiential children’s play museum OliOli, to the premium gym and spa experience at Seven Luxury Wellness, and active lifestyle leaders like Alo Yoga and Switzerland’s On Running, the mix reflects Diriyah Square’s commitment to a vibrant, multifaceted destination.
Diriyah Company Group CEO Jerry Inzerillo said: “These wonderful new brands further reinforce Diriyah Square’s position as Saudi Arabia’s premier lifestyle destination, offering a truly diversified retail mix, one that is deeply rooted in heritage while embracing the best of modernity.
“From flagship wellness and athletic brands to premium grocery and everyday essentials, our latest additions enhance Diriyah Square’s appeal as an accessible, pedestrian-focused precinct that meets the everyday needs of our community.”
The latest signings build on previously announced commitments, including Majid Al Futtaim’s VOX Cinemas and seven leading retail brands. Earlier this year, Diriyah Company awarded a $600 million (SAR2.249 billion) construction contract to Salini Saudi Arabia, a subsidiary of the Webuild Group, for the development of Diriyah Square, encompassing 73 individual buildings and approximately 400 shell-and-core retail units.
Diriyah, The City of Earth, will contribute approximately $18.6 billion (SAR 70 billion) directly to the Kingdom’s GDP, create nearly 180,000 jobs, become home to around 100,000 residents, and welcome 50 million annual visits in the future.
The destination will also offer modern office spaces designed for tens of thousands of professionals across technology, media, the arts, and education. It will feature world-class museums, a university, the Royal Diriyah Opera House, the Diriyah Arena, nearly 40 luxury hotels, a diverse array of restaurants, and premier leisure facilities such as the Golf Club Wadi Safar with its Greg Norman-designed championship course, as well as the Equestrian & Polo Club at Wadi Safar.
