Mövenpick Hotel & Apartments Bur Dubai and Mövenpick Hotel Apartments Al Mamzar Dubai have announced the appointment of Natalia Zubareva as the Cluster Director of Sales & Marketing.

A seasoned commercial leader with over 17 years of experience in luxury hospitality across the UAE and international markets, Zubareva brings with her a wealth of expertise in strategic sales, marketing, and brand development.

Throughout her career, she has earned a reputation for exceeding commercial targets, leading high-performing teams, and driving innovative, results-oriented strategies.

Prior to joining Mövenpick, Zubareva held senior leadership positions with Accor, Marriott International, and Emaar Hospitality Group, where she successfully spearheaded pre-openings, rebranding initiatives, and market expansion projects.

Most recently, she served as Director of Sales & Marketing at sister property Swissôtel Al Ghurair & Swissôtel Living Al Ghurair.

Zubareva’s expertise extends across luxury brand positioning, digital transformation, corporate and MICE segment development, and strategic partnerships. Fluent in English and Russian, she combines a global mindset with a passion for innovation, inclusion, and operational excellence.

In her new role, Zubareva will lead the cluster’s commercial strategy for both properties, with a focus on driving revenue growth, enhancing market presence, and elevating brand visibility across key business segments.

“It’s a pleasure to welcome Zubareva aboard - her expertise will be a tremendous asset to our continued growth” said Damir Kartal, Cluster General Manager of Mövenpick Hotels & Apartments Dubai. “Her strong commercial acumen and dynamic leadership will be instrumental in driving our continued success in this market. As we unveil in this quarter our newly refurbished Meeting and Event facilities in Movenpick Hotel Bur Dubai, along with newly refurbished hotel serviced apartments at Movenpick Apartments Bur Dubai, Natalia’s expertise will help us elevate our offerings and reinforce our position as a preferred destination for both business and leisure traveller. -TradeArabia News Service