The US-based one-stop frozen dessert cafe, iCream, is set to open its doors this month at Al Ghurair Centre in Dubai.

iCream brings its customers the ability to create and witness the preparation of their own unique ice cream, frozen yogurt, sorbet, or milkshake, which is freshly made with ingredients chosen by the customers, said a company statement.

A concept originating from the US, this is the first iCream franchise to open in the Middle East.

"The dessert is made in front of the customer’s eyes, as they choose from a broad selection of flavours, milks and toppings to add on, thus allowing them to create their very own combination. All of the chosen ingredients are blended together and converted into a frozen dessert through the use of the innovative rapid liquid nitrogen’s freezing process," said Bharat Lalwani, the managing director.

"With every imaginable combination, one can spoil themselves with full cream or choose a healthier option such as low fat or skimmed milk," he added.
 
"The decision to bring iCream Café to Dubai was simple – knowing I was going to share the unique experience in a market where a concept like this would be an instant success, said Lalwani.

"Our customers can get as experimental as they like, by choosing the basic flavour combinations to the various toppings choice we have," he added.

Speaking of the innovative process Cora Shaw, the co founder of iCream said, "We have come up with a revolutionising concept for making frozen desserts and has been running successfully in the US and it has been an exciting endeavour getting this brand to the UAE."

Promising a one of a kind experience, the atmosphere at iCream offers the perfect mix of desserts with scintillating flavour combinations along with theatrics. The speed and abundance of smoke excites as an exclusive creation is made before the eyes of the customers, he added.-TradeArabia News Service