The inaugural WTM Spotlight Riyadh opened in in the Saudi capital on Monday with the participation of senior tourism leaders and global travel buyers as Saudi Arabia showcased its growing portfolio of destinations, experiences and tourism opportunities.
Almosafer CEO Muzzammil Ahussain said on World Tourism Day that Saudi Arabia is putting artificial intelligence and digital technologies at the centre of its tourism transformation, backed by its AI Tourism Vision and TourismX platform.
The Saudi Tourism Authority concluded a high-impact showcase at WTM 2025, signing nine new MoUs and agreements, and conducting over 500 meetings.
The Saudi Tourism Authority and Qatar Tourism signed a memorandum of understanding (MoU) to cooperate in tourism promotion and marketing, supporting the development and growth of the sector in both countries.
