The Esports Foundation and Qiddiya Investment Company have expanded their partnership for Esports World Cup 2026, with Qiddiya City showcased in Paris as the event’s founding partner and naming rights sponsor of a competition stage hosting leading esports titles.
Saudi nationals are leading the world in recognising "play" as a vital catalyst for overall human potential, powering everything from physical health and mental happiness to social connections and academic success, according to a research released by Qiddiya City. Globally, adults now spend just two hours a day on leisure and play compared to nearly seven hours on paid work.
Qiddiya Investment Company and Google Cloud expanded their partnership to build Qiddiya City’s digital infrastructure, a major entertainment project.
Qiddiya City, an ambitious entertainment, culture and sports megaproject being developed near Riyadh, is set to open its doors to visitors with the launch of Six Flags Qiddiya City, Saudi Arabia’s first-of-its-kind theme park and entertainment destination, on December 31, 2025.
