Red Sea Global (RSG), the developer behind regenerative tourism destinations, The Red Sea and Amaala, has appointed a General Manager for Shura Links, its 18-hole, 72-par course golf course on Shura Island, that unfolds by the pristine coastline.

Jon Brook has been a member of the Professional Golfers' Association (PGA) for more than 30 years, and has played a key role at five-star resorts around the world, which includes Europe, the Middle East, and Asia.

In his new position, he will aim at developing The Red Sea and Saudi Arabia into a premier golfing destination in the world.

John Pagano, Group CEO at Red Sea Global, said: “Shura Island will soon welcome its first visitors and the golf course guarantees to be a star attraction for guests and residents alike.

“The vast experience Jon brings, paired with the natural hospitality that Saudi has long been famous for, ensures Shura Links is ready to delight the world’s most discerning golfers, whether they are seasoned pros or enthusiastic amateurs.”

The course takes advantage of Shura Island’s distinctive topography to create a novel golf experience that is as remote as it is riveting.

Eighteen holes meander through mangroves and sweeping dunes before drifting along the shoreline in typical links fashion.

Every hole has been designed to provide maximum variety, playability and memorability. Holes four to seven hug the coastline, while holes 14 to 18 provide a crescendo finish with each enjoying a backdrop of open sea or channel views. The 18th hole finishes below the iconic Foster + Partners’ designed Clubhouse.

The designer has incorporated width off the tee making the course playable for novices but also includes challenging features that ensure the course is tournament quality, opening the possibility for staging major events in the future.

There is also a two-acre putting course that the designers expect to rival the best in the world and will provide a fun and family golf experience for every visitor to the island.

Whether players are looking for leisure or a challenge, this course will meet golfers where they are and inspire them to step into the tee box with nothing less than their best round.

Previously, Brook held positions at some of golf’s most prestigious and luxurious clubs and resorts internationally.

This includes the iconic Wentworth Club, London – one of Europe’s leading golf and leisure facilities, home for many years of the PGA Championship, the flagship event on the DP World Tour. He also led golf operations at Velaa Private Island, Maldives – an exclusive 7-star ultra-luxury resort, and latterly the Director of Golf at Dreamland in Azerbaijan.

Earlier this year Red Sea Global announced it had appointed Golf Saudi to manage the course and operations. Its mission is to facilitate the uptake and participation in golf through the delivery of world-class facilities, operational excellence, and the implementation of industry best practices to position the Kingdom as an exceptional golfing nation.

Brook said: “Red Sea Global’s vision and ground-breaking approach to regenerative tourism attracted me to this new opportunity as it is profoundly inspiring.

“I look forward to playing a key role with the support of Golf Saudi in showcasing The Red Sea to the golfing world and assembling a team of talented golf specialists, positioning Saudi Arabia at the forefront of global tourism.” - TradeArabia News Service