Friday 12 April 2024

Bahrain tourism hosts variety of events as F1 weekend starts

MANAMA, February 29, 2024

Bahrain's Ministry of Tourism is celebrating the 2024 Gulf Air Bahrain Formula One Grand Prix season through a variety of tourism and entertainment events.
The events, being hosted in coordination with the Bahrain International Circuit (BIC) and otehr authorities in the public and private sectors, support the tourism programme accompanying the prominent global sporting event hosted by Bahrain.
The Bahrain Formula One race weekend starts today (Feb 29) with the final Grand Prix race set for March 2.
The Ministry of Tourism and the Bahrain Tourism and Exhibitions Authority (BTEA) have intensified their efforts this year to celebrate an exceptional edition of the Formula One race in the kingdom as the Bahrain International Circuit celebrates its 20th anniversary of hosting F1 races under the "20 Years of Making History" phrase, where several marketing campaigns and promotional activities were organised for the F1 race, to attract more tourists from several markets around the world supported by several partnerships concluded with international tour operators, said a Bahrain News Agency report.
Fatima bint Jaafar Al Sairafi, the Minister of Tourism, stressed that the Formula One race is a key element of the success of the tourism strategy of Bahrain for the years 2022-2026, as it goes hand in hand with sports tourism, placing major sporting events among the priorities of tourism growth as the kingdom attracts more major international sporting events.
Al Sairafi explained that over the past two decades, the F1 Gulf Air Bahrain Grand Prix has achieved outstanding tourism benefits while doubling occupancy rates and enhancing the supporting sectors including hospitality institutes, hotels and resorts, shopping malls, logistics, technology, and others.
Shaikh Salman bin Isa Al Khalifa, Chief Executive Officer of BIC, stated: "This year we celebrate two decades of successful hosting of one of the world's largest sporting events with the highest views among millions of motorsport enthusiasts." 
Additionally, he emphasised: "On this occasion, we renew our thanks and appreciation to our success partners, the Ministry of Tourism and the Bahrain Tourism and Exhibitions Authority, for the events organized to support the F1 race, making the Kingdom the ideal destination for sports tourism enthusiasts, especially motorsports".
Meanwhile, the Bahrain International Circuit and Beyon Money inaugurated the Beyon Money F1 Entertainment Village in Adliya, Block 338, over two consecutive weeks, to revive the roar of engines in one of Manama's most vibrant areas, known for its active tourism movement, in addition to attracting a number of social media influencers to cover several entertainment events accompanying the F1 race, supporting the tourism drive in the kingdom. 


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