The Ajman Department of Tourism Development held a roadshow from December 4-7, across key destinations of the GCC to promote and market its tourism offering that includes its unique attractions, natural attributes and tourist potential.

It was held under the leadership of Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development.

The roadshow itinerary included visits to Oman Riyadh and Jeddah, KSA. The initiative aimed at tapping into new tourist markets, attract more visitors and tourists, facilitate the exchange of experiences and expertise, and establish valuable partnerships with companies and travel agencies through meetings and the signing of memorandums of understanding (MoUs).

Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development said: "This tour underscores our dedication to showcasing the unique cultural and natural treasures that define the Emirate of Ajman. We believe that by engaging with key markets in Oman, and Saudi Arabia, we can tap into new tourist segments, attract a diverse range of visitors, and strengthen our position as a leading tourism destination in the region."

The GCC market has been a pivotal contributor to Ajman's tourism sector, witnessing consistent growth year over year. The number of visitors from Gulf Cooperation Council countries saw a significant uptick of 12% from the third quarter of 2022 to the start of 2023, marking a notable increase compared to the preceding year.

KSA, holding the position of the ninth top source market for Ajman, exhibited remarkable growth with a 129% increase from 2021 to 2022. The current figures for 2023 suggest a positive trend, with a 12% growth recorded by the end of Q3 compared to the same period in the previous year.

Oman, being the primary market for Ajman among the GCC countries, showcased a substantial increase of 129% from 2021 to 2022. The growth trend continues into 2023, with a notable 38% increase recorded until the end of Q3 compared to the same period in the previous year.

"This roadshow aligns with our vision of sustainable tourism development, emphasising the importance of fostering partnerships, sharing experiences, and learning from best practices across borders. We are confident that the MoUs signed during this roadshow will contribute significantly to the growth of Ajman's tourism sector,” Alhashmi concluded.

The Ajman Department of Tourism Development said that it is optimistic that this roadshow will pave the way for increased collaboration and further elevate Ajman as a preferred tourist destination in the region. – TradeArabia News Service