Sunday 10 December 2023

Miral launches new CSR strategy

Miral’s new CSR programme to launch over 80 initiatives

ABU DHABI, September 21, 2023

Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, has announced its Corporate Social Responsibility (CSR) strategy that will launch and implement over 80 economic, social and environment initiatives and programmes over the next two years.

Inspired by its long-standing commitment to the people and communities it serves, the programmes will cover the group business and subsidiaries – Miral Experiences, Miral Destinations, Yas Asset Management.

Mohamed Abdalla Al Zaabi, Group CEO, Miral, commented: “Miral has always been committed to creating world-leading experiences that not only accelerate the realization of the Emirate’s tourism growth and contribution to the industry’s ecosystem, but also to have a positive impact on the communities in which we operate.

“With the launch of this new group strategy and framework, we are underpinning our commitment, making it integral to how we operate and ensuring that we are taking crucial action across our entire business, to benefit three key groups – people, community, and the environment – helping to achieve our long-term goal of sustainable development. By aligning our focus areas with the United Nations Sustainable Development Goals, we can help establish and promote Abu Dhabi’s leading position as a global destination in eco-tourism and sustainable tourism.”

The group’s strategy is devised on the basis of the UN Sustainable Development Goals – skill development and livelihood, education, social welfare, health and wellness, promotion of sports, arts, culture and tourism, environment and animal welfare. – TradeArabia News Service






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