Emirates has announced the return of My Emirates Pass, an exclusive seasonal pass that turns an Emirates boarding card into an exclusive membership package, allowing customers to take advantage of discounts and benefits in over 500 locations across the UAE. 

Emirates passengers travelling to and through Dubai from January 1 until March 31 can benefit from My Emirates Pass privileges across participating retail and leisure outlets simply by presenting their boarding card and a valid form of identification.

Customers can take advantage of special offers across retail outlets and various leisure activities, including up to 30 per cent discount on spa treatments; up to 50 per cent off on outdoor activities such as water sports and access to night golf courses; up to 50 per cent discount on fine dining; and up to 30 per cent off on popular shopping outlet stores.

Mohammad Al Hashimi, Emirates’ vice president, commercial products Dubai, said: “We are very pleased to announce the return of our signature Emirates Pass this winter, encouraging visitors to explore all corners of the UAE. Travellers coming into Dubai, whether for a short visit or a longer stay can now experience what this city has to offer for less, by taking advantage of special privileges across some of the best hotspots. With attractive discounts to over 500 locations – there’s something for everyone to splurge on this New Year.”

Emirates connects its passengers to more than 150 destinations, in 85 countries, across six continents via a seamless stopover in Dubai. Passengers travelling in all classes can enjoy up to 4,000 entertainment channels on ice, up to 20MB complimentary wi-fi and regionally inspired cuisine prepared by award-winning chefs. - TradeArabia News Service