Travel audience, an Amadeus company for programmatic media purchasing in the travel sector, has signed the exclusive distribution agreement with the Dubai-based digital media agency Reach Mena Digital.

Reach Mena will take over the exclusive distribution of travel audience’s digital travel advertising portfolio in the Gulf region; the operational activities and management of the platform remain with travel audience.

With this strategic partnership, travel audience continues to expand its activities in the GCC. The AdTech company offers advertisers access to a high-reach, high-quality premium publisher network with its Demand Side Platform (DSP), specifically designed for the travel industry. Customers of the Berlin-based company include destination marketing organizations, such as the Canary Islands, Dubai Tourism and Visit Finland, as well as more than 20 airlines, such as Condor and Transavia, and online travel agencies, such as Neckermann.

Reach Mena Digital, headquartered in Dubai, specializes in all aspects of digital advertising, including the development of high-tech solutions focused on the Arab market The partnership is focused on the expansion of travel audience’s geographic reach and the development of new partner and customer relationships. travel audience has also won Dubai Tourism as a customer in March, strengthening its expansion strategy in the Gulf region. Other clients include media agencies, airlines, hospitality and leisure brands and online travel agencies.

Alexander Trieb, managing director at travel audience said: "We are delighted to have Reach Mena Digital, a strong and experienced digital partner, by our side. Their expertise and impressive client portfolio have convinced us.  Campaigns have won and completed so far show that they are the right partner to support our growth plans in the Gulf region.

Mazen Hallaway, founder and CEO at Reach Mena Digital said: "travel audience's platform and product offering for the GCC and Mena is exactly what the region has been waiting for. Their Demand Side Platform paired with access to high-quality premium inventory, exclusive data, and global reach is not only unique but highly effective.

“We are confident that by joining forces, we have introduced to the region's advertising scene a more effective tool for brands to reach their key audiences, represented by in and outbound travellers in the region. We look forward to building on our expertise of the regional market and—together with travel audience— bringing another unique, high-value digital product to the market." – TradeArabia News Service