Rotana Hotels at Abu Dhabi's Capital Centre implemented a Breast Cancer awareness campaign during the month of October as part of Rotana Earth, the global corporate sustainability platform.

Guests & colleagues were invited for a day long informative session by a renowned medical centre in the city, followed by training on self-examination techniques of early detection.

In order to further emphasise the message to guests, creatively designed awareness flash cards with pink ribbons on desserts were delivered to around 1,000 guest rooms collectively at Pearl Rotana Capital Centre, Centro Capital Centre & Capital Centre Arjaan by Rotana.

In regard to the Pink October campaign, The management of Pearl Rotana, Centro and Arjaan Capital Centre commented: “Guests and colleague’s health and wellbeing is of the utmost importance to us and we would like to thank the team of medical experts for the great support rendered towards this event for breast cancer awareness.”

“The fight against breast cancer is an ongoing struggle. Close to 98 per cent of breast cancer survivors won the battle because of early detection. October is about raising awareness and giving people hope." - TradeArabia News Service