Radisson Hotel Group has announced a strategic global partnership agreement with Ctrip.com International bringing together one of the largest hotel groups in the world and the largest online travel company in the Asia Pacific region.

Through the agreement, the two companies will work to expand the global distribution of Radisson Hotel Group’s premium properties – giving travellers a wider choice of destination and hotel.

Ctrip will play a key role in supporting Radisson Hotel Group’s growth in China – a key focus market for the group and its brand portfolio. Going further, the partnership will also see Ctrip work with Radisson Hotel Group to develop China as a source market for its properties and destinations around the world – increasing the number of outbound Chinese guests visiting its range of more than 1,100 hotels in operation.

The agreement is a huge step forward for both companies, allowing Chinese travellers greater access to Radisson Hotel Group’s high-quality portfolio of hotels than ever before.

“We are delighted to have signed this agreement and look forward to our collaboration with Ctrip,” said Eric De Neef, executive vice president and chief commercial officer, Radisson Hotel Group. “Ctrip is a powerful partner supporting our reach expansion in China and the entire Asia-Pacific region. At the same time, we will be able to jointly bring more Chinese travellers to our EMEA and US properties and to further strengthen Radisson Hotel Group’s upcoming “Welcome China” value proposition for our guests.”

“We’re very excited to be deepening our collaboration with Radisson Hotel Group, one of the world’s largest premium hospitality groups,” said Ray Chen, CEO of Ctrip Accommodation Business Unit.

“With our influential industry-leading position in China, our huge consumer base of more than 300 million travellers and AI-driven insights into Chinese consumer behaviour, we’re perfectly positioned to help Radisson Hotel Group expand its reach both at home and abroad.” - TradeArabia News Service