A delegation from the Bahrain Tourism and Exhibitions Authority (BTEA) took part in the 40th edition of International French Travel Market (IFTM) Top Resa, which was held between September 25 and 28 in Paris, France.

Bahrain’s pavilion covered an area of 52-sq-m and included representatives from five of the leading companies involved in the tourism sector, including Gulf Air. The kingdom and Bahrain Merida team were also promoted during the exhibition, where visitors at the stand participated in the daily ‘LED Cycling Competition’ and got the opportunity to win two airline tickets as well as complimentary accommodation for three nights in Bahrain.

The BTEA also held several meetings with media representatives and representatives from international travel and tourism agencies, with an aim to promote Bahrain as an up and coming tourist destination through their promotional campaigns and marketing brochures.

“It gives us great pleasure to participate in this prestigious event which attracts representatives in the travel and tourism industry. We are working closely with our representative office in France to increase the number of visitors coming into Bahrain, further promoting it as a leading destination for family entertainment and business activities,” said the director of Tourism Marketing and Promotions at BTEA, Yousef Al Khan.

The four-day event brought together 1,400 exhibitors from different countries, including companies specialising in various sectors including tourism and investment, as well as the airline and travel industry, who showcased their programs and destinations, in order to discuss industry relevant issues and innovations with key representatives.

BTEA’s participation comes in line with its long-term strategy to further develop the kingdom’s tourism sector and strengthen its position on a regional and international level under the slogan of ‘Ours.Yours’, which contributes to the kingdom’s economy and the 2030 Economic Vision. - TradeArabia News Service