Barceló Hotel Group has appointed Ahmad Shaban Fernandez as vice president sales & marketing at Barceló Gulf. 

 

The Jordanian-Spanish national possesses experience in regional and local markets, through his previous assignments with Marriott Hotels International, Rotana Hotels, InterContinental Hotels Group and Melia Hotels International.

 

His role at Barceló Gulf, partner of Barceló Hotel Group in the Middle East, includes establishing commercial targets for the entirety of the region and developing strategic plans based on the brand’s long-term objectives.

 

Fernandez acquired his business acumen through achieving a BA in Economics at Amman Private University in Jordan, and throughout the assignments, he previously served around the region. His most recent UAE based roles include Regional Head of Sales Middle East & Africa at Rotana Hotels Management Corp, and Regional Director of Sales & Marketing – MEA at Melia Hotels International.

 

Goulam Amarsy, CEO of Barceló Gulf, partner of Barceló Hotel Group in the Middle East said: “We are delighted to welcome on board, Ahmad Shaban Fernandez, and place commercial activities under his guidance. His talents will spearhead ongoing successes as we continue to develop and rebrand properties within the region. His experience showcases his excellent leadership qualities, set to cement Barceló Hotel Group as a hospitality provider of choice for tourism and business travel within the region.”