Kuwait Airways' frequent flyer programme, Oasis Club, has signed a strategic partnership deal with Loylogic, a global leader in e-commerce and e-payment solutions for loyalty programmes, for its cutting-edge earn solution Akruu.

Through this partnership, Oasis club aims to boost member engagement by providing more innovative ways to collect Oasis Club Miles.

Through the constantly evolving modules and new additions in how to collect miles, earning capabilities for members become daily and almost limitless. Akruu, Loylogic's state-of-the-art, collect portal, offers members of partnering loyalty programmes to earn miles through an online platform in an unparalleled way by bringing together multiple innovative accrual modules like affiliate online shopping with famous brands, merchandise offers and more. This fosters a significant boost in member engagement, brand loyalty and thereby positively impacts program revenue. Akruu will also facilitate new ancillary source of revenue for Kuwait Airways.
 
Commenting on the partnership, Fayez Al-Enezi, director of Public Relations and Media Department at Kuwait Airways, said: "The partnership between Kuwait Airways and Loylogic is in accordance with Kuwait Airways objectives to provide excellent services and benefits to customers through Oasis Club. Through the partnership, members can take advantage of additional and innovative methods to collect and earn Oasis Club Miles through multiple modules such as online shopping with famous brands, merchandise and many more offers."

Dominic Hofer, founder and CEO of Loylogic, added: "We're really excited to be working with one of the leading airline loyalty programs in the Middle East and enable their members with more options and flexibility in accruing miles through our cutting-edge earn solution. Akruu will empower their members to have more options to collect and increase their miles balance and consequently enjoy even more of what their program has to offer. With our profound experience, competencies and skillset, we are looking forward to driving more loyalty success together with Kuwait Airways Oasis Club." - TradeArabia News Service