Taiwan Tourism Board has partnered with Musafir.com, the UAE's first premium-experience travel website, to raise awareness about the Asian country as a compelling leisure destination in the Middle East.

Under the new agreement, Musafir.com and Taiwan Tourism Board will collaborate and conduct joint marketing campaigns in order to diversify the tourism culture in the UAE. In an effort to push the limits of destination marketing, both Musafir.com and Taiwan Tourism Board aim to position the island nation as the top destination amongst travellers out of the UAE as both countries increasingly appeal to the leisure and Mice sector.

The news comes at a key time for Musafir.com, as the company continues its rapid expansion in the UAE and the wider Middle East region.

To mark this significant new partnership, Musafir.com has announced a range of attractive travel deals to Taiwan. The packages cater to all income markets and cover everything from short holidays and adventurous getaways to week-long breaks that give travellers the chance to experience Taiwanese culture like never before.

“We are confident that with these packages we will be able to increase the volume of travel and number of passengers from the UAE in particular and the Middle East in general”, said Dr Trust Lin, director of Taiwan Tourism Bureau.

From hiking in the Yangmingshan National Park and experiencing Taiwan's famous hot springs to visiting lost cities like Jiufen, travellers can look forward to exploring Taiwan at unbeatable prices. - TradeArabia News Service