Leading hospitality chain Hilton and wasl Asset Management Group, one of the largest real estate development and management companies in the UAE, today marked the opening of the Middle East's first Hampton by Hilton in Dubai.

The contemporary 420-room hotel is the world’s largest Hampton by Hilton to date and is located just a few kilometres away from the Dubai International Airport and the Dubai Airport Freezone Authority (Dafza). The highly anticipated property brings Hampton by Hilton’s signature value-added services and amenities for the first time to the region, with a free, hot breakfast with healthy options included in every stay, a 24/7 business centre, complimentary wi-fi, and spacious rooms fitted with Hampton’s signature comfy bed.

Tailored to meet the expectations of the regional market, Hampton by Hilton Dubai Airport also boasts a large infinity pool surrounded by lush green landscapes and a state-of-the-art rooftop gym with panoramic views of the Dubai skyline. Guests will immediately feel at home with the property’s warm and modern interiors, flowing with natural light and complemented by touches of lavender, gold, and locally inspired artwork that adorn the hotel walls and corridors.

Globally recognised for its unparalleled approach to hospitality and friendly, caring service culture known as ‘Hamptonality’, Hampton by Hilton aims to serve the region’s growing demand for mid-market hotels – particularly among millennial travellers, who are increasingly prioritising value in their search for accommodation. A recent survey of just over 1,000 respondents conducted by Hilton in partnership with YouGov found that when choosing between two destinations, almost half (44 per cent) of UAE travellers were likely to base their decision on overall travel cost.

According to global professional services firm PricewaterhouseCoopers (PwC), the reason for this shift in demand is multi-layered and includes the rise of the affluent middle class. This combined with the region’s preparation for “mega events”, such as Expo 2020 in Dubai, the trim down of corporate travel budgets, and evolving consumer behaviour has made it imperative that GCC countries widen their accommodation choices to include budget-friendly hotels, PwC reports.

“This new launch is a testament of our continued partnership with Hilton. The new development will add to our existing portfolio of hospitality projects across Dubai which will also help diversify the city’s hospitality landscape in line with the Government of Dubai’s vision of increasing the number of affordable offerings for guests,” said Hesham Al Qassim, CEO of wasl Asset Management Group.

Commenting on the launch of Hampton by Hilton in the region, Rudi Jagersbacher, area president – Middle East, Africa, and Turkey, said: “With Dubai’s vision of welcoming 20 million tourists annually to the emirate by 2020, diversifying its hospitality offering has become a major priority for the travel and tourism sector. Today’s travellers are increasingly looking for affordable hospitality without compromising on quality. They want a hotel in a well-connected location, with clean and modern rooms, free wi-fi, and friendly, reliable, quality service. This is precisely what the Hampton by Hilton brand offers.”

Hampton by Hilton Dubai Airport also welcomes the first appointed Hilton female general manager in the Arabian Peninsula, Nayla Chowdhury, demonstrating the hospitality group’s commitment to diversifying its leadership and supporting the career development of women in the hospitality sector.

“I’m excited to be bringing Hampton by Hilton’s globally recognised, authentic approach to hospitality to the Middle East and driving its success with our very first regional property debuting right here in the UAE. Hilton has played an instrumental role in my career journey and I hope to inspire other young women who dream about pursuing a career path in hospitality to make the most of the opportunities available to them in the industry,” said Chowdhury.

To receive instant benefits including lowest price available online, free wif-fi and Hilton Honors points towards free nights, guests are encouraged to join Hilton Honors and Book Direct. - TradeArabia News Service