Visitors and residents in Sharjah are in for a treat this summer with the opening of the first Sharjah Summer Festival tomorrow (July 11).

During the festival, which will run till the end of August, shopping malls in Sharjah will thrill visitors with exciting offers from a range of popular retail stores and fun family-centric activities, the Sharjah Commerce and Tourism Development Authority (SCTDA) announced.

The launch of the Sharjah Summer Festival signals another innovative SCTDA-led initiative designed not only to revitalise the local tourism sector but also promote indoor tourism and diversify the emirate’s recreational attractions.

Commenting on the upcoming festival, SCTDA chairman, Khalid Jasim Al Midfa, said: “The festival will feature major entertainment, recreational, and cultural activities to be held in cooperation with our partners. The Sharjah Summer Festival is another step for us to offer more fun activities during the summer vacation as we are keen on launching similar festivals and events in the near future to enhance the local tourism sector and boost Sharjah’s positioning as one of the world’s most favoured family destinations.”

Al Midfa said the authority is working hard to provide an integrated tourist experience for residents and visitors alike. The festival will play a pivotal role in delivering this commitment by holding a host of unique activities that cater to all members of the family regardless of age. SCTDA hopes to provide tourists with exceptional experiences and special memories while taking part in Sharjah’s festive events.

To reach a wider audience here and abroad, the events during the Sharjah Summer Festival will be divided into two sections: indoor activities, which will be staged in malls and other strategic indoor locations, and outdoor activities to be held in beaches, parks, and water parks. Exclusive offers, promotional packages, summer camps and sports activities will take place at the Expo Centre Sharjah.

To ensure the festival’s success, SCTDA has partnered with a number of leading local organizations including Sharjah Chamber of Commerce and Industry; Sharjah International Airport, Sharjah Museums Authority; Radisson Blu Resort-Sharjah; Sheraton Sharjah Beach Resort & Spa; Swiss Belhotel Sharjah; Centro Sharjah; and Mega Mall, among many others. - TradeArabia News Service