Crowne Plaza Dubai has appointed Mrad El Khoury as the new general manager for the Sheikh Zayed Road establishment.

El Khoury joins the hotel with a wealth of experience in the Middle East hospitality sector, having previously held area director of sales and marketing and general manager positions at many prominent hotel groups over the last 20 years including Acico Group, Rotana Hotels & Resorts and Starwood Hotel Group. His most recent position was area general manager for Acico Group.

As part of his previous tenure, as cluster general manager – Northern Emirates covering four resorts, El Khoury was granted the 2017 chairman Award for the Best Performing Area and Best Performing general manager.

With his 20 years of leadership across the region and expertise in hotel projects from pre-opening to daily operations, El Khoury is a valuable and key addition to Crowne Plaza Dubai, which is celebrating its 24th anniversary this year, the hotel said in a statement.