Etihad Airways has unveiled its “Giant Suitcase” initiative for the holy month of Ramadan.

With more than 75 per cent of travellers admitting to over-packing clothes for their holidays, this programme will provide them with the opportunity to do good through a simple donation programme.

Etihad has placed a Giant Suitcase in their terminal at Abu Dhabi International Airport, encouraging travellers to donate just one item they know they can do without to those less fortunate.

Signs and stickers have been placed throughout the Departures section of the airport pointing in the direction of the Giant Suitcase, with thought-provoking questions such as “Are you planning on wearing everything you packed?” or “Do you really need all three pairs of those packed shoes?”

In addition to Abu Dhabi International Airport, the initiative will be promoted extensively on Etihad’s social media channels during Ramadan, with regular updates on how much has been donated. All items – including clothes, books, blankets and children’s toys – that are donated to the giant suitcase will be collected in partnership with Grace Conservations.

Etihad’s Giant Suitcase for Ramadan will be located in the check-in area of Terminal 3 of Abu Dhabi International Airport and can be found by following the signs or asking a member of Etihad’s ground staff. In addition, the Giant Suitcase will visit the airline’s headquarters in Khalifa City, giving staff the opportunity to also make donations.

Mohammad Al Bulooki, executive vice president commercial, Etihad Airways, said: “The holy month of Ramadan is one of the most important and special times of year for Muslims, and donating to charity is a key part of marking the month.

“Therefore, Etihad Airways is pleased to launch this campaign with our guests, encouraging them to donate an item from their luggage for those less fortunate than they are. Research has shown that many air travellers pack more than they actually need for their journey, so we’re hoping for a great response.”

During the holy month, Etihad Airways’ hospitality service, which includes in-flight catering, will continue to operate as normal. However, for guests who are fasting, in-flight public announcements are made regarding both Suhoor and Iftar timings.

In addition, for those flights which arrive close to Iftar, Etihad will have a special Ramadan offering which is packaged for the guest to take with them. The offering includes Arabian dates, Laban, a fresh sandwich and a bottle of water. - TradeArabia News Service