StayWell Holdings, one of Asia Pacific’s largest hotel management groups, is further expanding its Park Regis portfolio in India, with the rebranding of Aveda Resort & Spa in Kumarakom to Park Regis Aveda, Kumarakom, scheduled to be completed by the end of May.

The 44-room hotel signifies a number of milestones for StayWell Holdings, marking the group’s first property in Southern India and the first hotel to open post the acquisition of StayWell Holdings by Prince Hotels.

Located in the idyllic state of Kerala on India’s tropical Malabar Coast, Park Regis Aveda is located in an international tourism hub, with the region renowned for its palm-lined beaches and backwaters, as well as the spice and tea covered hills of the Western Ghats.

Simon Wan, president and director, StayWell Holdings said: “Opening a hotel in Kerala presents many benefits for StayWell in India, as well as operators in the local region. Kerala is a popular tourist destination and Aveda Kumarakom has fast become the preferred accommodation for guests who place emphasis on privacy and luxury while travelling.”

“We will continue to look for opportunities to expand our brands both in India and internationally,” Wan said.

On this tie-up with StayWell Holdings, Prashant Chawla, owner Park Regis Aveda, Kumarakom, said: “I am thrilled to be working alongside a brand with the global recognition of StayWell Holdings and am certain the hotel experience will be elevated under their leadership, offering an unmatched hospitality and par excellence service.

This partnership will not only open up our horizons in India, but also internationally, and we look forward to taking this association beyond one property.”

Park Regis Aveda will be StayWell Holdings’ 23rdth operational property and marks the brands move into a new space of luxury travel.

“In association with Prince Hotels, StayWell Holdings is expanding its footprint and aiming to offer its guests a new set of services. We are committed to offering our guests a range of options when it comes to lifestyle, business and leisure stays,” Wan said.

Rohit Vig, managing director of the StayWell Hospitality Group, India, also agrees that the brand’s future within India looks bright following the formalisation of this agreement.

“Park Regis Aveda, Kumarakom is a great addition to the StayWell portfolio with its prime location offering an experiential stay for guests,” Vig said.

Key features guests can expect at Park Regis Aveda, Kumarakom include private cottages, villas, suites, an open poolside restaurant come lounge, La Breeze, an Ayurvedic Spa and a well-equipped fitness gym. The resort also boasts a banquet hall with a capacity of approximately 150 guests, business centre and a recreational area for use by guests at their leisure. - TradeArabia News Service