Alpha Destination Management, a market leader in the tourism sector in the GCC, expects to see a 14 per cent increase in revenue this year from the recent business deals including the Expedia Local Expert agreement.

Speaking about the company’s latest developments and expansion plans at the Arabian Travel Market (ATM), Samir Hamadeh, general manager of Alpha Destination Management, said: “Our continued success is fuelled by our extensive local and global knowledge combined with the wide network of international partners. Moving forward we are committed to delivering superior value to our customers with the highest quality of products and services and outstanding packages.”

The UK, Russia, Germany and the GCC countries remain a key focus for Alpha. Hamadeh stressed: “We expect to see continuous growth in tourism numbers from the UK, Russian, GCC and German markets that are our stronghold and leading markets into our destination. We have recently formalised some strategic alliances in the UK and Germany that will help us to gain a bigger market share. Our approach to each market is different from the other and key to that is offering tailored experiences to grow stopover business. Globally people are looking for authentic, curated experiences with value-added packages and our aim is to meet the expectations of both regional and international travellers with the right offerings.”

Elaborating on the new developments in Dubai, Hamadeh said: “Dubai is becoming a major attractions hub with the recent addition of 17 new leisure attractions, strong year-round calendar of events and entertainment, world-class infrastructure and superb global connectivity. We are eager to capitalise on this massive opportunity which is in line with our current business strategy to boost our share of tourism attractions and excursions where we are witnessing a tremendous growth. Our helicopter services are doing very well. Therefore, we have added more helipad locations in Dubai and other emirates.”

To grow its online business, Alpha Destination Management has developed a new and enhanced online portal for the B2B segment. Hamadeh said: “Our industry is being reshaped by the latest innovations and technological advancements. Digitalisation is affecting the entire value chain of the travel and tourism industry; from influencing travelling decisions, to collecting feedback and improving the delivery of products and services. This is revolutionising the complete customer lifecycle – right from booking to experience, and beyond. At Alpha, we are making the necessary investments in technology to ensure the very best systems for our partners and associates.” - TradeArabia News Service