Starting today, 12 Wyndham Hotel Group brands – including iconic names such as Super 8, Days Inn and Ramada – are adding the powerful “by Wyndham” suffix to their names.

Unveiled in front of thousands of its franchisees at the company’s Global Conference, the plan to unite its signature lodging brands under the Wyndham banner is one of the largest name changes in the industry’s history.
 
Brands adding the “by Wyndham” hallmark are Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor, and Trademark – representing 7,074 properties across the globe. The move not only unites the company’s diverse hoteliers under a common mission and name, but is also expected to favourably impact guest trial and brand awareness throughout the Company’s portfolio.
 
“As the leader in midscale and economy lodging, the Wyndham name has become synonymous with making hotel travel possible for all,” said Barry Goldstein, Wyndham’s executive vice president and chief marketing officer. “This new designation for our brands is a celebration of the accomplishments we’ve made in our mission to make travel possible for everyone, revolutionizing Wyndham Rewards and elevating our brands through a laser focus on quality, technology, and sales and marketing.”
 
Beginning April 16, the updated brand names and logos will appear across Wyndham’s digital placements from brand websites to mobile sites and third-party listings. Hotel owners in North America may immediately begin placing orders for their new signs today. The updates will progress around the world with an expected completion date of December 2022.
 
The “by Wyndham” cross-branding initiative represents a further evolution of the company and its brand portfolio leading up to its spin-off as a pure-play hotel franchising and hotel management company (Wyndham Hotels & Resorts, Inc.), which is scheduled to occur later this quarter. Wyndham’s Wingate, Microtel, Hawthorn Suites and Tryp brands already incorporate “by Wyndham”, and all 20 of the company’s hotel brands participate in its award-winning Wyndham Rewards loyalty program, which has more than 55 million members. - TradeArabia News Service