On the heels of Best Western’s launch of “Today’s Best Western” campaign and its “Behind the Brands” series, the company is inviting travellers to explore what it means to live the Premier Life.

Best Western Premier is one of Best Western Hotels & Resorts’ most exclusive offerings, which brings a notably refined and elegant travel experience to today’s discerning travellers. With 120 locations across the globe and 50 more in the pipeline, the upscale brand is designed for business and leisure travellers seeking first-rate amenities, superior accommodations and exceptional service.

“The objective of our new ‘Behind the Brands’ series is to provide travellers with an inside look at our 11 brands – each of which feature a distinctive personality and provide the consistent service and quality Best Western Hotels & Resorts is known for,” said Ron Pohl, senior vice president and chief operations officer. “Best Western Premier is an excellent lodging option for travellers, as well as for developers competing in the upscale market. The brand truly exemplifies what today’s Best Western has to offer.”

Best Western Premier was introduced in North America in 2011 as part of the company’s descriptor program after eight years of success in Europe and Asia. Continuing its evolution, Best Western Hotels & Resorts launched a brand refresh in 2015 – debuting new logos for each of its brands, including Best Western Premier. The new Best Western Premier logo uses a classic yet contemporary font, along with unique design elements to exude elegance and style. Its monogram brings an iconic expression with a multi-dimensional elliptical shape, customized lettering and a tapered line that ties it back to the Best Western master brand.

Best Western Premier hotels are setting a higher standard today with stylish designs, attention to detail and personalized service. Today’s Best Western Premier hotels offer:

• Modern and unique exterior designs and robust in-room amenities
• Award-winning “Build Your Own Breakfast” with hot, healthy, customizable options available at most locations
• Luxurious Apothia bath products, the choice for fashionable trendsetters for 25 years
• Onsite dining, cocktail bars and fitness centres
• Convenient business centres, boardrooms, gathering spaces and sundry shops

Staying at a Best Western Premier is now even more rewarding. Guests can book one night at participating hotels in Asia and get up to 50 per cent off the second night when paying with their Citibank credit card. Guests will also be awarded Best Western Rewards points. This offer is valid from now until December 31. - TradeArabia News Service