Preferred Hotels & Resorts has welcomed three executive members to its management team.

Michelle Woodley has been promoted to president; Kristie Goshow has been named chief marketing officer; and Caroline Michaud has been promoted to executive vice president, Corporate Communications & Public Relations.

“With a goal of positioning Preferred Hotels & Resorts as the world’s most recognised independent hotel brand globally, we have made the strategic decision to harness the skillset of experts in key functional areas outside of our family, which will allow us to augment our existing strengths and better position our company on a global scale,” said Lindsey Ueberroth, chief executive officer of Preferred Hotels & Resorts. “I am very proud to have three dynamic, talented women take over vital leadership roles within the company.”

As president, a position previously held by Ueberroth, Woodley now oversees multiple departments across the company including sales, marketing, IT, revenue management, and customer relations. She will also work closely with Ueberroth on financial planning and talent management, support the development of other strategic areas of focus within the organisation, and serve as a company spokesperson.

During her 15-year tenure with Preferred Hotels & Resorts, Woodley has held a variety of positions including senior vice president of Global Marketing Strategy, senior vice president of Revenue Management & Distribution and, most recently, executive vice president. In those roles, she helped the company execute on pivotal campaigns including its rebranding from IndeCorp to Preferred Hotel Group in 2005, which marked the debut of the pineapple – the global symbol of hospitality – into the company’s logo; launched all aspects of the I Prefer Hotel Rewards programme in 2006, including materials, hotel training and education, website, and back-end technology; and drove various strategic efforts that generated more than $1.35 billion in room reservations revenue to member hotels – a record for the company – in 2017. Prior to joining Preferred Hotels & Resorts in 2002, Woodley spent more than 10 years holding various senior positions in marketing, operations, and distribution for international hotel chains such as Swissôtel and Raffles Hotels & Resorts.

Goshow joined Preferred Hotels & Resorts as chief marketing officer, taking over the responsibilities previously held by Casey Ueberroth. In this role, she leads the company’s global marketing strategy, responsible for driving revenue, brand awareness, and engagement through the I Prefer Hotel Rewards programme, all brand, regional, and cooperative marketing efforts, and e-commerce and digital marketing initiatives.

With 20 years of vast global experience, Goshow has led teams across the airline, hospitality, and travel technology spaces for companies such as Sabre Hospitality, Jumeirah, and, most recently, Viceroy Hotel Group, where she was responsible for managing the company’s brand marketing, digital, distribution, international sales, and technology strategies as senior vice president of commercial.

In her new position as executive vice president, Corporate Communications & Public Relations, Michaud drives the global integrated media relations strategy for Preferred Hotels & Resorts, defines the voice behind messaging campaigns for the company’s executive team, with a focus on Ueberroth’s communications, and is responsible for the company’s intranet and extranet channels.

Since joining Preferred Hotels & Resorts in 2012 as senior manager of Public Relations for the Americas, Michaud has orchestrated several extensive media campaigns to elevate the company’s global profile among trade and consumer audiences including its rebranding from Preferred Hotel Group to Preferred Hotels & Resorts in 2015 and the introduction of the innovate points-based structure of I Prefer Hotel Rewards in 2013. Previously, she worked at progressive travel and hospitality-focused public relations agencies in New York City and Chicago. - TradeArabia News Service