Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties, has been honoured with the Microsoft Dynamics Digital Transformation Award in the hospitality category at a special awards ceremony in Dubai, UAE.

The Microsoft Dynamics Digital Transformation Awards, held during Microsoft’s Digital Transformation Awareness Month, recognised those playing a leading role in driving successful digitisation initiatives that lead to better engagement of customers, empowered employees, optimised operations and reinvented products and services.

Judges assessed the achievements of several digital trend-setters that had used Microsoft solutions such as Dynamics 365, the Azure cloud, Office 365 and Power BI to propel their organisations to startling new performance heights. Under strong consideration was the extent to which each candidate had reinvented their business models through digitisation and how they had positively impacted their industry.

The nomination process was conducted through a Microsoft survey, which allowed customers the opportunity to describe an innovative project implemented using Microsoft technology solutions. Each project was scored on key performance indicators such as customer satisfaction, loyalty, employee productivity, operational efficiency and product or service transformation.

The nominations were split into industry categories: retail, banking, government, hospitality, education, health, energy and entertainment. Emaar Hospitality Group, won the hospitality category in recognition of driving digital transformation using Microsoft Dynamics solutions that enhances customer service standards, promotes employee efficiency and contributes to improved business outcome.

Emaar Hospitality Group is implementing Microsoft Dynamics 365 CRM across all hotels under Address Hotels + Resorts, Vida Hotels and Resorts, and Rove Hotels with the goal of enhancing guest satisfaction. Assuring a holistic and detailed 360-degree perspective of guest and prospect profiles, interactions, history, and other relevant information, the innovation solution streamlines and integrates sales, guest services and marketing functions that contribute to increased productivity.

Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “Digital innovation is central to our operational strategy to enhance the customer service experience while achieving higher levels of operational efficiency. This is part of an organisation-wide digital transformation, steered through three key projects. The wealth of information about guests, gained from Microsoft Dynamics 365 CRM, helps drive cross-selling and up-selling, and improving their guest experience – in turn building our brand loyalty and reputation.”

 “Today, we celebrate the successes of our technology champions, as they reap benefits of digital transformation,” said Sayed Hashish, general manager, Microsoft Gulf.

“The UAE has always shown the innovative side of humankind. From soaring skyscrapers to cutting-edge, government e-services, people and organisations here lead the way in building better communities. The customers we honour today are prime examples of those that have taken the digital plunge, and made great leaps forward using the intelligent cloud and the intelligent edge.” – TradeArabia News Service