The Sharjah Commerce and Tourism Development Authority (SCTDA) is showcasing the emirate’s best tourist spots, popular leisure activities, and unique culture and traditions at a major travel trade show in New Delhi, India.

 

The 4th South Asia Travel and Tourism Exchange (SATTE), South Asia’s leading travel trade show, is taking place from January 31 to February 2, 2018 at the Pragati Maidan and is expected to draw 12,000 visitors. 

 

During the three-day event, SCTDA will focus on Sharjah’s key factors of family-friendliness as well as its exclusiveness which make it one of the top places to visit for tourists looking for adventure and a distinctive travel experience.

 

Khalid Jasim Al Midfa, Chairman of the SCTDA, said: “India is undisputedly one of the largest key markets for the tourism and travel industry around the world. In fact, 138,000 Indian guests stayed in Sharjah hotel establishments during 2017. As the South Asian nation is one of our priority markets, this year’s SATTE is an opportunity to encourage more Indian tourists to explore Sharjah’s beauty and discover its culture.  We also hope to utilise SATTE’s popularity to enhance the emirate’s brand and profile in major markets and cities worldwide as well as achieve growth in terms of the number of international tourist arrivals in 2018 and in the coming years.” 

 

Over the last two decades, SATTE has become the launch platform for many countries and tourism products from across the globe to conduct business in and with India. 

 

By taking part in this year’s event, SCTDA is confident that it will be able to broaden its reach to international visitors and embrace new partnerships. 

 

SCTDA is leading a delegation of important tourism and travel partners, including Sheraton, Ramada Hotel, Air Arabia, Sharjah Airport Travel Agency (SATA), Al Bait Hotel, Centro Sharjah, and Golden Tulip.  - TradeArabia News Service