Top speakers from major travel companies, such as Ctrip, one of the biggest online travel agencies in China, as well as Google, Expedia Affiliate Network, VisitFinland, and Wyndham Hotels, among others, will provide exciting insights into their expanding markets in the conference of the second edition of ITB China (May 16 – 18 in Shanghai).

This think tank of Chinese travel, co-hosted by TravelDaily, will provide up-to-date key insights of these seven areas: Destination, Travel Tech, Corporate Travel & Mice, Online Travel, and - for the first time - Unique Travel, Business Travel and Education & Job.

The keynote quality of the first edition of the ITB China Conference in 2017 proved to be the main driving force of the high levels of attendance. A total of 2,700 attendees took part in the lectures, discussions and keynotes, given by 70 industry speakers. This year the ITB China Conference is once again expecting the leading travel organisations and tourism officials active in the Chinese market. This year, again leading travel organisations and tourism officials active in the Chinese market will be expected at the ITB China Conference. In addition other top companies such as CITS American Express Global Business Travel, Carlson Wagonlit Travel and BCD Travel, Merlin Entertainments, Mafengwo, Lushu, Abercombie & Kent will be sending speakers to the ITB China Conference.

ITB China Conference Day 1
The first day of ITB China Conference is dedicated to sessions dealing with ‘Destination’ and ‘Unique Travel’. Top speakers from Google, Meituan and Mafengwo, Lushu and Merlin Entertainments will focus on high-end travel which lately has become a huge growth market and offers enormous prospects for the global tourism industry. More than half of high-end travellers have taken advantage of customised/individual tailored travel services and high-price trips grew almost double than average travel over the past years according to Hurun’s Chinese Luxury Traveller 2017 report.

China is the world's second largest source market for high end travel with 10 million foreign trips in 2016. This is the result of a special evaluation of the World Travel Monitor, conducted by IPK International and commissioned by ITB Berlin. More and more Chinese are able to fulfil their ultimate travel dreams. Interest for “themed travel” products to meet the diverse demands of Chinese market (eg sports/ adventure travel, educational trips, health care trips, wedding trips etc) is rising steadily. Sixty one per cent of Chinese outbound high-end travellers travel in business or first class with an average in 3.3 trips per year.

ITB China Conference Day 2
Corporate Travel and Mice, Travel Tech, Online Travel and Business Travel will be on the agenda for the second day of the ITB China Conference. The latter will be a new area of focus. According to a new report by Travelport and the World Travel & Tourism Council (WTTC), business travel spending has advanced rapidly in many emerging markets in the past five years. That is why business travel may offer excellent prospects for the global tourism industry and will be discussed by top speakers of leading Chinese Travel Management Companies (TMC).

ITB China Conference Day 3
The third day of the ITB China Conference is dedicated to the new area ‘Education and Job’ and will be conducted in partnership with Fudan University and Hong Kong Polytechnic University. Wide ranging podium discussions and informative lectures, such as one-hour sessions on travel education awaits visitors at the Education and Job Day on May 18. Newcomers can gain an overview of University degree courses in tourism and will receive tips on how to find work and degree courses abroad. Applicants can elevator-pitch to potential employers from leading companies for their dream job at ITB China 2018. - TradeArabia News Service