Majid Al Futtaim, a leading shopping mall and leisure pioneer in the region, has announced an initiative to redefine travel and tourism experiences with truly integrated destination offerings.

At World Travel Market 2017, Majid Al Futtaim showcased a range of leisure and entertainment packages, created exclusively for guests of Majid Al Futtaim – Hotels across the UAE.
 
Guests can select from a range of five bespoke packages, featuring discounted rates across the unique leisure and entertainment attractions for a starting price of Dh50 ($13.6). The ‘Ultimate Fun’ pass offers guests a one ticket solution to access Ski Dubai - an indoor ski resort, Orbi - a high-tech, multisensory natural history project, popular family entertainment centre, Magic Planet participating outlets, iFly – the first skydiving centre in the region and Little Explorers, the exciting edutainment centre for children aged two to seven. With the all new packages, guests can save up to over Dh400 ($108.8) per person, and still enjoy a premium selection of the most popular leisure attractions in Dubai.
 
The announcement made at World Travel Market 2017 falls in line with the company’s vision and commitment to transform guest experiences through an integrated lifestyle offering. The initiative follows from a string of strategic investments and initiatives, founded on using deep customer behaviour data and analytics, and customer feedback to gain deeper insights into guest preferences to introduce unique value and experience driven leisure and entertainment options to enhance travel experiences.  
 
Inspired by a vision to create "great moments for everyone, everyday", Majid Al Futtaim continues to invest in a keener understanding of an evolving customer journey and design revolutionary experiences. The packages aim to meet the increasing need for experiential travel and offer customers enhanced value for their investment.
 
Jalil Mekouar, CEO of Majid Al Futtaim – Hotels, said: “We are very excited to introduce a product and service integration concept that offers guests access to unique leisure and entertainment offerings from the extraordinary experience of real snow in the middle of a desert, to the thrill of indoor skydiving and much more- at a competitive value. We would like to thank our hospitality, leisure and entertainment partners for coming together in a cohesive whole to create value for our customers and empower their journey. At Majid Al Futtaim, we believe in the power of innovation and strive to bring powerful, new experiences and offerings to life as we all work towards a collective vision to transform the travel and tourism industry, while also driving Dubai’s tourism agenda in the run up to 2020.”
 
As Mall of the Emirates continues to engage and attract more tourists and visitors every year, the ‘Snow Magic’ voucher allows families and children general admission entry to Ski Dubai and Magic Planet at the flagship Shopping Mall. Guests residing at one of the five hotels surrounding City Centre Deira can avail the ‘Play & Fly’ passes to enjoy a range of four select indoor attractions at both City Centres Deira and Mirdif, including iFly, Little Explorers, Magic Planet and Orbi. In addition, guests can also purchase one time passes for their choice of select Majid Al Futtaim’s key leisure and entertainments attractions at discounted rates.
 
Cameron Mitchell, interim CEO, Majid Al Futtaim – Leisure & Entertainment, said: “Travel has always been important, but now experience-driven travel continues to become the norm for a new demographic of tourists for whom travel not only marks freedom from the everyday routine, but also enables new learning and remarkable memories. Majid Al Futtaim continues to place an increasing emphasis on customer experience through a compelling and world class portfolio of integrated destination offerings. We are proud to be a part of this evolving journey and look forward to welcoming guests from around the world to our iconic leisure and entertainment facilities and celebrating great moments.”
 
The package offers will be exclusive to guests staying at any of Majid Al Futtaim’s 10 world class hotel properties in the UAE including the Kempinski Hotel Mall of the Emirates, Sheraton Dubai Mall of the Emirates, Hilton Garden Inn Dubai Mall of the Emirates, Novotel Suites Dubai Mall of The Emirates, Ibis Dubai Mall of the Emirates, Pullman City Centre Deira, Pullman City Centre Deira Residences, Novotel Dubai City Centre Deira, Ibis Dubai City Centre Deira and Ibis Dubai Al Rigga.
 
Available for both business and leisure travellers and groups, the packages can be purchased via the hotel websites, hotel concierge counters and select travel agents and tour operators. - TradeArabia News Service