Citymax Hotels has announced the launch of its new brand identity that is being rolled out in phases across the group’s portfolio of hotels.

As part of the project, in addition to a new brand image, all operating hotels will be renovated to provide guests a more contemporary experience while leveraging the brand value of Citymax Hotels.

Russel Sharpe, COO, Citymax Hotels, stated: “Citymax Hotels is being revitalised through a series of marketing and product design improvements to meet our guests’ expectations and strengthen our market positioning. At Citymax Hotels our vision is to lead the way in the mid-market hospitality sector with a revolutionary new approach, transforming faceless hospitality with vibrant simplicity in order to create a high value experience. Everyone loves something extra. Be it extra space, extra comfort, extra connectivity or extra value and that’s exactly what Citymax has to offer. At Citymax Hotels we go beyond service to create memorable experiences.”

The new brand identity for Citymax Hotels has been created after extensive research and this quarter guests will finally be able to experience it. The first hotel to implement the new brand identity along with product enhancement is Citymax Hotel Al Barsha. The hotel has renovated its reception, lobby, corridors and guestrooms along with bathrooms on first, second and third floors with an imaginative design concept. Other facilities, including the dining outlets, will also be enhanced over the next few months.

Russel stressed: “We want our guests to differentiate Citymax Hotels not only through our identity but as much through the product and value we offer. As a brand, at Citymax Hotels we understand that whether travelling for business or leisure, our target guests desire a hotel experience that allows them to make the most of their budget and time. We are focused on offering an experience rather than a place to stay, with stories to share in person and online. We are a mid-market lifestyle brand with a vibrant and more contemporary approach to hospitality providing an elevated level of comfort, convenience and efficiency in a fun and friendly environment. Citymax Hotel Al Barsha will serve as a great example of our transformation efforts.” - TradeArabia News Service